At AP we recommend that you start dress shopping 8-12 months in advance. This will allow time for your dress to be made by the designer, shipped to the AP store and altered to your specified fit. However this is the ideal, not the absolute.

Yes. Our stylist’s work strictly by appointment only and are recommended for brides who are on the serious hunt & ready to purchase their made-to-order gown. At AP, each bride will enjoy a 60-90 minute stylist lead appointment to ensure that the brides vision is met. You can book your appointment online by clicking here.

Please note all booking are subject to an appointment fee of £30. This fee charged is only redeemable against your gown purchase. If you are no longer able to make your appointment, please let us know ASAP. All appointments made are final and we cannot offer refunds.

Our made-to-order gowns range from £1500-4000+

We have more options between £2500-£3500. You can visit our range here and each gown is listed with a price range to help you.

To enable AP to give our brides a range of different styles, we stock only one size of each dress. Our samples gowns range from size UK 8-20. The sample size is listed on each dress page to assist you. However, once you have selected your gown it will be made to your dress size.

If your sizing is outside the range mentioned above, we have creative ways of making sure you can experience the look of your desired dress.

Yes, at AP we have a floor dedicated to evening and bridesmaids gowns from top designers such as Dessy, Watters & Motee Maids.

If you are shopping for bridesmaids we recommend that the bride finds her gown first. This way we can ensure that your bridesmaid and bridal gowns complement one another.

We find that most brides wish to purchase a gown true to the intention and design of the original gown. However if you feel you would like to edit a dress, we have an in-house designer and alterations team to help you throughout your bridal journey.

We recommended wearing nude seamless underwear and a well fitting nude strapless bra. Many of our dresses have in-built support so you may feel more comfortable removing your bra. It may be helpful to also bring along a pair of shoes/heels similar to the ones you intend to wear.

At AP, we believe in creating a luxurious, calm and stress free bridal experience. To ensure we can always provide our trusted service, we can accommodate a maximum of bride + 3 guests.

If you cannot say yes without a 4th guests trusted advice, get in touch about our VIP appointments.